Changing Perceptions
Knitwear brand PARISER recently debuted at Paris fashion week in collaboration with Soho House alongside a curated shortlist of emerging London-based designers at the Sarabande Foundation showroom. The brand is the brainchild of Camille Liu, a French womenswear designer based in London and a St Martins alum and artist at Lee Alexander McQueen's Sarabande Foundation.
Founded in 2022, PARISER subverts traditional knitwear design codes taking inspiration from the visual vocabulary of jewellery, utilising materials like chains, stones, and pearls. Liu trained under renowned fashion houses like Chanel's Maison Lemarié, Lanvin, Atelier Vernoux, Burberry and Alexander McQueen, imbuing her designs with their artful couture elements. The brand is already gaining recognition across the artistic community, with celebrated artists, singers, and songwriters like Little Simz, Celeste and Jorja Smith choosing to wear PARISER.
For the AW23 collection, the brand reassesses archetypal components of the wardrobe, giving traditional staples an embellished look tempered by the artisanally unfinished trims and frayed denim rendered in merino knit. Camille attempts to subvert her training through the collection, exploring new ways to express traditional techniques through her blend of decorative, broken elegance. This season the designer worked with international artisans from England, France, Madagascar and China, emphasising traditional craftsmanship with an ambition to reshape the preconceived idea of craft. PARISER aims to change the perception of knitwear, bringing a new aesthetic while highlighting the talents of its production community's unique global heritage techniques and skills. PARISER offers garments that effortlessly work from day to evening. It is for the woman that recognises the value in quality craftsmanship and hidden narratives in the minutiae. It's the perfect fusion of contemporary design and traditional methods, pushing the needle of knitwear.
Pauline D’andigné
Camille Liu
Pauline D’andigné
Pauline D’andigné
Camille Liu
Pauline D’andigné
Pauline D’andigné
Pauline D’andigné
You can find out more about the brand here: